Laurel in the Lead

Dave Schwab

Thu September 25, 2014 7:08pm

Laurel McFarlane

After a two-year hiatus the Chula Vista holiday parade named Starlight will return this year on a starry December night.
Saturday, Dec. 6 to be exact.
The 50-year holiday parade tradition since 1963 — interrupted in 2012 and replaced by Holiday in the Village hosted by the Third Avenue Village Association (TAVA) — has been resurrected for 2014.
“We were doing a multi-million dollar renovation of Third Avenue in 2012,” said Anne Steinberger, marketing and communications manager for the city of Chula Vista about the parade’s discontinuation. “Then council members Aguilera and Ramirez were looking for a way to bring the parade back, and they formed an ad hoc committee which succeeded with the Council approving $15,000 in seed money.”
So now this year’s holiday celebration is going to be two-for-one with both the parade and the Holiday in the Village events held the same day.
“Holiday in the Village will be held form noon to 5 p.m. with the parade at 6 p.m. going down the traditional route from G to E streets,” said Steinberger.
“The Third Avenue Village Association is very pleased that the City of Chula Vista is bringing back the Starlight Parade for 2014,” said Luanne Hulsizer, TAVA’s executive director. “We look forward to being their partner as TAVA celebrates its third year of Holiday in the Village bringing pre-parade activity to Third Avenue.”
 “Rudy (Councilman Ramirez) and I started talking to people and organizations in the community and learned there was a strong desire to bring the Parade back, and there were local businesses who were happy to help sponsor it,” noted Chula Vista deputy mayor Patricia Aguilar. “The end result is a concept that creates the opportunity for a full day devoted to celebrating Third Avenue.”
 Aguilar noted McFarlane Productions, which does Chula Vista’s Harborfest, was hired as professional events coordinator to “help us bring the Parade back ‘with a cherry on top.’ “
 “With Laurel’s professional help we plan to add some new and exciting fun activities in association with the parade,” said Aguilar adding there’s been   discussion of bringing in a snow machine to create a snow hill for kids to slide down in Memorial Park.
“And of course the parade will have the usual floats, marching bands, classic cars and an appearance by Santa himself,” Aguilar said adding
” Rudy and I working to bring the parade back has been a labor of love.”